CORPORATE PHILOSOPHY
Vision & Mission
Trusted in Asia,
shaping the future of global broadcast graphics
With proven expertise and a proprietary graphics engine, we empower broadcasters worldwide to innovate and inspire.
CORPORATE
PHILOSOPHY
Expanding Innovation, Building Reliability
From character generators to video walls, SDKs, and virtual production, we evolve with industry trends.
Our mission is to empower clients with innovative technology, driving meaningful impact in the global market while maintaining leadership through reliability and excellence.
MISSION
Empowering Broadcasters, Shaping Global Media
Our proprietary engine, trusted across Korea, Japan, and Taiwan, delivers innovative solutions worldwide.
We deliver broadcast solutions that meet customer needs and advance the global media industry, combining proven expertise with future-focused innovation.
STRATEGY
- Our Strategic Pillars
Innovation, Trust, and Technology define our path forward.
Innovative Cognition
Creating new value through challenges, change, and creative thinking.
Management of Trust
Building customer satisfaction and ethical governance as a trusted partner.
Cutting-edge Technology
Leading innovation with proprietary strengths and global R&D collaborations.
TECHNICAL COMPETENCIES
OUR AREAS OF EXPERTISE
- The ownership of proprietary technologies, including real-time three-dimensional engines.
- Collaborative research and development efforts with the technical research institute of the broadcasting station.
- Became a member of the Sony IP Live Alliance.
- Verification of NHK 4K IP POC
- A comprehensive record of certifications and accolades.
International Network
We demonstrate reliability through our extensive customer network, which includes the sale of over 5,000 units worldwide in partnership with international collaborators and distributors.
Expert in Broadcast
Drawing upon three decades of practical experience in broadcasting, we address the challenges faced by our clients, identify their potential requirements, and play a role in augmenting their overall value.
Demonstrated Stability
- Continuous operation of the primary control room at a terrestrial broadcasting facility, functioning around the clock.
- More than 80% of the broadcasting sector in South Korea utilizes VRi products.
- Sustainable enhancements to software through upgrades and feature development.
COMPANY LOGO
Symbolizing Leadership and Growth
Our logo embodies trust, durability, and innovation.
The square frame represents our leadership in broadcast graphics and echoes TV color bars. ‘VRi’ stands for Visual Research Inc., with bold typeface symbolizing brand strength and product durability. The diagonal division reflects our vision for future growth through technological innovation.
MAIN COLOR
Primary Color
The primary color is selected to effectively communicate the values that our organization upholds, symbolizing “leadership, outstanding, and technological capability.”
#BE3026
#E7C128
#0D6DA7
Leadership
This color symbolizes our dedication and technical proficiency that drive the broadcast graphics sector.
Outstanding
This color pertains to the attributes of visibility and attention-capturing that our computer graphics should exhibit.
Technological Capability
This color symbolizes our technical competencies, which play a crucial role in enhancing our customers’ technical skills and generating value.